In terms of the ability to make such a claim, the key question will remain, is it truthful and accurate? As you are aware, we are in the process of reviewing the policy. In the context of that review, we will be listening with great interest to all of the stakeholders, including the perspective of consumers and certainly to the output from the work of this committee in that regard in terms of moving forward.
I will turn to my colleague in a moment, but in terms of the ability to use additional claims, such as “Grown in Canada”, that potential exists. Again, the standard in that regard will be its truthfulness and accuracy.
I'll ask my colleague to elaborate further.