Well, everyone has pretty much deflected responsibility for taking on this issue, but in the case of buttery popcorn, when there is no butter in the popcorn, whose responsibility is that? We're saying that we want truth in advertising, that we want the public's confidence in buying our products, but given that we've now basically conceded that the cost that has gone into the product, and not the content, must constitute 51%, I believe it's time that we move to a new method, because people have come to understand that we can't really know what's in the product because of the way we've derived this 51% of Canadian product. So we need to devise a new method of identifying what is Canadian, “Canadian Grown”, or “Grown in Canada”, with an exclusive name brand signifying or noting it is exclusively Canadian. I think we need to move in that direction.
Would you be in favour of bringing in that kind of labelling and of having the 51% going perhaps to something higher, not through regulation, but simply through a ministerial order? Would you agree with simply having those guidelines changed without regulation? Would you agree with those two things?