I've received fifty phone calls on it, so your advertising is definitely getting out there.
With respect to the technology aspect, it surprises me that this kernel visual distinguishability is being used only in western Canada. Places like Australia have been away from this for quite some time. It surprises me that we don't have the technology at this time.
Mr. White, I understand the Canadian Wheat Board has invested a significant amount of money in developing black box technology. Can you tell us how that's going and whether we are getting positive results from the $1.3 million we've spent?