We are essentially talking about demand. Canadian products enjoy a good reputation among pork exporting countries. Nevertheless, we are concerned as to how long it would take us to get our markets back if we lost them.
I also wanted to say that if you really want to promote Canadian pork, then it should be labelled as such so that people know what they are getting. That is something that needs to be studied.
In addition, at the World Pork Conference, which was held in China in September, it was clear that, internationally speaking, the American and Chinese producers are the only ones who are making any money. Everybody else is running losses because, rather than basing prices on productions costs, retailers are influenced by dumping practices. Producers from around the world were unanimous that retailers should set their prices based on production costs.