Years ago with the BSE issue, prices for cows went to the bottom, and yet the price of beef never really budged. Now, since April--well, July really, but before that--you can see the price for hogs and cattle is going straight down. It's not a bumpy ride; it's straight down, and I'm wondering if now is the time for some allegiance between farmers and consumers or urbanites to get people to understand that somebody is still making even more money and the farmers are making even less and really facing bankruptcy. I'm going to leave that question to whomever.
The second question is on regional flexibility. It's remarkable that within the government structures themselves, for a small operator trying to grow strawberries in northwestern Ontario, the same benchmark of value is used, so that even though it may cost quite a bit more to make that production, things like options or whatever have no regional flexibility. Indeed someone who wants to start farming in an area that's basically outside the farm belts is severely punished and deterred from doing it. Could you address that?
My third question has to do with the green label initiative. I think Canadians are now getting absolutely mortified by the fact that when they buy that apple juice and it says “product of Canada”, they find out the apples are from another nation that may not have anywhere near the restrictions or the inspections that we do. There's an actual doubt as to whether we can trust the government. To me, I think, as the issue grows and public awareness grows...even kids know, for example, there's no butter in butter tarts, that type of thing, and those aren't really Canadian apples, and that's what they told us in school.
So maybe between those three questions, you can take six minutes, please.