Certainly. Consumer research from Ipsos Reid does demonstrate that consumers do want to know where the products come from that they're eating. So the demand among consumers for local products has been demonstrated.
We are certainly in agriculture seeing a renaissance of small niche market agricultural cooperatives, not the large multinational businesses. Farmers markets and community-supported agriculture where consumers pay upfront to producers to buy a certain amount of product are proliferating.
The buy local is something that we support, certainly. It's not only knowing where it has come from but that it's Canadian-owned, because of the loss of so many businesses to offshore interests. There really is a growth across the country for small local markets--from Newfoundland and the blueberry industry, right through to Victoria.