There's no question that the major buyers of our product would like to put their own brand name on. It doesn't matter which one they have. Either of the two major players in Canada have their own major brand, and there's no question that they are putting more pressure on, that they want to put their own product name on their own product.
That, of course, is having an impact on the primary processing industry of poultry. Because their name is now no longer on that product, it is now the major retailer's name that wants their name on that product.