Thanks, Wayne.
Not to get into the details, following the CFA presentation will be a start. Because of the value of the packaging for a product that's imported, your comments are absolutely valid in terms of other countries capitalizing on that “grown in Canada” name. I think we have to define what that is. When water is part of a product, that also can be a factor. So we need to come up with definitions as to what that “grown in Canada” product is so that the general public will know.
In reading the CFA presentation, you see there's a lot of potential there for enhancing our value-added production in Canada, plus also satisfying the consumers' interests in our food quality.