I think obviously there are two ways of looking at this. There is the prescriptive approach, which would require, to the extent that it's consistent with our international obligations, certain percentages of inputs being sourced locally. The other approach is where you promote the attributes of buying domestically in terms of growing the domestic market. As we went through the consultations there was a lot of support for this kind of domestic marketing effort.
In the APF we did a brand counter-exercise. We did a lot of research in our major markets, and without exception, in every market in the world, we found a huge preference for local or domestic products. So if you asked a Japanese purchaser, they'd prefer Japanese products above any others, and the same was true in every market.
I suspect if we did the same kind of study in Canada, we'd find the same preference. So the question is how you make consumers aware of the benefits of buying Canadian products and how you help the sector leverage that kind of perception in the domestic marketplace. That issue came up in the consultations, and that's something we're discussing with industry and the provinces.