I think I can add that another area we need to focus on is the whole area of regulation, making sure we have the right balance, that producers have access to the technologies they need to be competitive. Things such as health claims are available. I heard earlier in the year someone from the almond board in the U.S. saying they had a health claim approved by the FDA for almonds, and that they'd seen in a very short period of time their sales double and the prices double, which is nirvana. It's not going to happen in every circumstance, but it's an illustration of the power of some of these tools, if you can get the regulatory framework right.
I think we also need to be very aggressive in terms of looking at our international market development areas. Perhaps Krista would like to mention that.