First of all, we definitely do have some of the best wheat in the world, no question about that, in Canadian western red spring and durum wheat, for example. So I guess the question is, at what cost do we develop and deliver that quality? I don't want to harp too much on KVD, but that's certainly been a big cost to the industry over time, because we've constrained all of these varieties into a very narrow slot so that they look similar.
We have developed, certainly, a reputation for a quality product, but at what cost to the farmer in terms of the agronomic trade-off. What we hear from various sources is that only about 7 million tonnes of the 15 million, 16 million, 17 million tonnes of CWRS wheat that's grown in western Canada are actually sold into the most premium markets that demand that level of quality.
The bigger demand that we're seeing evolve now is in these higher-yielding, different quality products. What we really need is a system that allows us to do a better job of segregating and channelling those products so that we can meet that demand for very high-quality, CWRS-type wheats, and do that in coexistence with producing high-yield, ethanol-type wheats, high-yielding, feed-type wheats, higher-yielding CPS-type wheats that are going into, let's say, things like pizza dough, which don't require the high-quality CWRS-type wheat.
So we do very definitely have that reputation for very high quality, but it's come at a very tremendous cost to the industry.