It comes back to competitiveness. You have to have the ability to compete with those other products. You have to have the ability to sell to Canadian consumers a product that's as good as, or superior to, the imported product. Our wine industry has been a huge success story. They were extremely worried about any trade deals that were coming up, but by being competitive they've managed to rise above it. Every industry faces those challenges. If you tried doing it with tariffs and supports, you'd find that the products would come over the tariffs anyway, and then you'd end up in an even worse situation. Consumers would be paying far more than they should, and all of Canada would have to pay. Ultimately, the world is such that commerce is going on and we have to find our way in it. The best way is to view ourselves through a competitive lens, to see what we can do to come up with the best products we can sell into domestic and foreign markets.
