Thank you.
My name is Henry Vissers. I'm the executive director of the Nova Scotia Federation of Agriculture. John Tilley wasn't able to make it today, but with me is Dave Oulton, the chair of the Nova Scotia Cattle Producers Association. We'll be sharing the address this morning.
I just want to extend our appreciation for the opportunity to meet with the standing committee today and to discuss the red meat sector in Nova Scotia and the Maritimes. You've already had a bit of an outline of the efforts being made and that it's a joint effort between different organizations to find a way forward for the industry.
To start, I just want to go over a few points about the Nova Scotia Federation of Agriculture—maybe a bit of a sales pitch.
Our mission is to ensure a competitive and sustainable future for agriculture and a high quality of rural life in Nova Scotia, through our goals of financial viability, ecologically sound practices, and social responsibility.
Our organization has existed since 1895. Today we have over 2,500 members in Nova Scotia. Our structure includes county federations and over 20 recognized commodity groups.
Agriculture in Nova Scotia employs over 15,000 people and is worth in excess of $1 billion in economic activity to the province. Our farm gate sales exceed $470 million a year.
The current situation as we see it in Nova Scotia is that because of support from the Government of Canada over the last 15 years, encouraging the red meat industry to expand and develop export markets, plus the favourable Canadian dollar relative to the U.S. dollar, there's been a rapid expansion of the red meat sector. Pork production, as you probably well know, soared to a point that over 50% of what we produce is exported, and beef production has kept pace with that effort.
At the same time as this rapid expansion was occurring, feed freight assistance was eliminated, which put the Maritimes at a further disadvantage. Therefore, the margins for livestock producers in the Maritimes became even tighter than during the days that feed freight assistance existed.
Maritime livestock production—beef, pork, and sheep—is mainly a domestic market. We produce far less in Nova Scotia than our consumption of all red meats.
In spite of that, the market establishes the price, and that price is based on a U.S. converted price. Nova Scotia red meat producers have been forced to produce meat for the Nova Scotia market at U.S. prices and to face all of the trade risks of exporting a large portion of the production. We face the same currency risk, disease risk, and tariff risk without any of the benefits of the higher profits other regions of Canada have enjoyed over the past number of years. Our margins over the last few years have been low—or negative for a number of those years. For the beef industry, this reflects back to the BSE fiasco mentioned in the prior presentation.
We're now facing the same kinds of challenges with COOL. Even though, as I said, Nova Scotia red meat exports are minimal and we produce less than 10% of our domestic consumption, our prices for both beef and pork have been discounted because of the restrictions on Canadian exports imposed by the U.S. COOL legislation. The Maritimes take a lot of their prices from the Ontario formula prices, so they're all U.S.-based prices converted to Canadian dollars. That's because of the nature of the marketplace and the limited number of retailers in Canada. So those are the prices our industry has been forced to take.
The two-year high value of the Canadian dollar, the high grain prices, and the low meat prices have put our industry on its knees. In Nova Scotia in 2009, we project that hog production will virtually disappear. At one point we had between 150 and 200 producers marketing 220,000 hogs a year to two federally inspected plants, plus a couple of provincially inspected plants. This year we're now down to 13 producers producing 10,000 market hogs and 60,000 early wean pigs, some of which were going to the U.S. but are now being shifted to or marketed to Quebec and Ontario. We feel that the beef industry is a year or so behind what happened with pork producers, and without some quick action, we're going to see the same kind of result we did with the pork industry.
I'm going to turn it over to Dave now to provide some highlights on beef production in Nova Scotia.