Thank you, Mr. Chairman.
On behalf of Chicken Farmers of Canada, I'd like to thank you for the opportunity to share our views with you on the issues affecting competitiveness of all Canadian agriculture. Our chairman, David Fuller, sends his regrets that he wasn't able to make it up to Ottawa this morning. I will pinch-hit as I can.
Chicken Farmers of Canada is a national organization funded through producer levies. Our primary responsibility is to ensure that those 2,800 farmers produce the right amount of safe, fresh, high-quality chicken to meet consumer needs. In terms of the economic impact of our industry, we generate $9.5 billion in economic activity. Our farm cash receipts are $1.8 billion a year, and we directly employ, on farms and in processing plants, 19,000 Canadians, plus sustain over 50,000 people through spin-off industries.
In 2007, chicken production passed the one billion kilogram mark, and we also contribute to the success of grain and oilseed farmers by purchasing 2.4 million tonnes of feed annually, worth over $800 million.
Strong leadership and proactive strategies will always play an integral part in the ongoing competitiveness and success of our industry.
I am not following everything according to the document.
In terms of competitiveness, as defined by Agriculture Canada, it's “a sustained ability to profitably gain and maintain market share in the domestic and/or export market”. For the Canadian chicken industry, we compete against imported chicken, mainly from the United States and Brazil, and we compete against all other meats—our prime competitors are pork and beef—for the share of the Canadian meat consumption market.
In terms of the imports and competing against imports of chicken from outside of Canada, I need to underscore that Canada is not a closed market for chicken. In fact, the 33 million Canadians are the twelfth largest consumers of imported chicken in the world. So that's a big statement for 33 million people. But what we need to run our effective supply-managed system is a predictable level of imports so that we can produce the right amount of chicken. We undertake to import that chicken. We don't come up with phony science or other measures to block those imports that are negotiated at the WTO, but we produce to our portion of the market. I think it's easy to say that's not consistent across the globe.
Where it becomes important is at WTO negotiations, and we have absolutely appreciated the support of the government and all parties for supply management at the WTO. However, the current draft--that is of December, the draft modalities text--cannot, in our view, be the basis of the negotiations of a deal. For us, sensitive products are the key. The text right now does not allow for enough tariff lines to cover all supply management products. It would require us to cut our over-quota tariffs by a minimum of 23%, and up to 70% if we don't get rid of the tariff cap. And on top of that, we would have to provide another 4% to 6% of duty-free access inside of that.
Another issue on the import side comes when we put in place the Uruguay Round. Canada's the only country where a product that's 87% chicken is not deemed to be chicken. So add 13%, some rice or some stuffing and some other vegetables, and all of a sudden that escapes the tariff. So we really do need a change to this rule so that we don't erode the market for chicken. I think you've looked at things like that around labelling to cover off that type of thing already.
We also are very pleased and proud of the on-farm programs and the work that we do to maintain high-quality chicken in Canada. We're the first to have an on-farm food safety program recognized by CFIA. In 2009 we're rolling out our animal care program, which has the support of both the Canadian Federation of Humane Societies and the Canadian Veterinary Medical Association.
These measures are a must to maintain consumer confidence, but they come at a cost that's fully borne by the industry. So our request here is that both the Canadian Food Inspection Agency and the Canadian Border Services Agency ensure that imports meet the same standards that Canadian domestically produced chicken must meet. You have a subcommittee on food safety that's looking at some things, and this is a key element in terms of that.
One recent note of concern in terms of CFIA and looking at that is the plan to stop pre-market labour approval for all meat imports. This means that products can be on store shelves before they're approved by CFIA. We're not prepared to take that risk and jeopardize the confidence in our system by allowing that to happen.
On the new market access secretariat that was announced by Minister Ritz in January 2009, we've had some good discussions on that with government. The clear focus here is on technical barriers to trade. In our view, it has to look at them from both the export side and the import side. What we're not looking for is a watering down of what we have in Canada to meet other countries but ensuring, on a science base, that they meet the requirements that we have here.
As the Canadian market accounts for 70% of what we produce and process across all of agriculture, it's critical that a strong domestic market be the foundation for competitiveness for all of Canadian agriculture.
In terms of those technical barriers to trade, however, we had avian influenza positive tests on two farms in the Fraser Valley in January. We also had this in 2004. Mexico has maintained a ban for the past five years. It seems a little strange, though it isn't a market that is of a lot of importance to us. However, two markets that are currently closed and that are key to our marketing are the Philippines and Taiwan. Many other countries have looked at what we've been doing to contain these incidents, and their bans are getting, actually, very restrictive now, and are down to a 3- or 10-kilometre range. We appreciate that kind of thing rather than just a blanket ban on Canada.
On the competitive meat side, overall consumption of meat has been fairly consistent in the last 10 years in Canada, hovering around 95 to 96 kilograms per person. Chicken consumption has steadily increased. There was actually quite strong growth up until the start of this decade. It has been flatter since then. However, in 2005 chicken overtook beef as the most consumed meat in Canada for the first time, and it has maintained that leadership level.
Probably the biggest challenge for us in the last two years has been the oversupply of meat in North America in terms of chicken, pork, and beef across both sides of the country. We've been cutting back production since last July to try to bring profitability back to our processors, who haven't been able to maintain a sustainable wholesale price because of, frankly, distressed pricing in the U.S. in the chicken industry.
There has also been a fair amount of liquidation of both cattle and hog inventories. We thought we were about to break out of this, but we understand the U.S. is looking at a dairy cow cull program now for 2009 because there are too many dairy cows there. That's, once again, going to put a lot more pressure on all the meat commodities in North America.
The last point I want to talk about is an issue that affects the competitiveness of the whole meat complex, and that's feed prices. There's a chart in the presentation on the last page that shows how closely feed prices track the cost of producing chicken. Feed is the single most expensive input we have in our production. We have witnessed what I would call a skyrocketing pricing of feed since 2007. And frankly, while 2005 may not be a legitimate area--because grains and oilseed producers have to make money, and they certainly didn't in those years--there has to be a good equilibrium point.
We need to take a closer look at alternative fuel legislation. Corn is our big feed source. It is the key user for ethanol. We need to look at alternative fuels, which are probably cellulosic-based, other than corn because that directly impacts us.
In conclusion, Mr. Chairman, competitiveness for the Canadian chicken industry is measured in our ability to compete with imported chicken and with domestic and imported beef and pork for the share of consumers in our chosen marketplace.
In our view, in order to be competitive, the Canadian chicken industry needs a WTO agreement that preserves an effective supply management system. We need changes to the 13% rule so that imported chicken does not circumvent our tariff rate quota system. We need strict enforcement by the Canadian Food Inspection Agency and the Canada Border Services Agency of import standards so that we don't undermine consumer confidence in what we're producing. We require government recognition that the domestic market is the foundation for the success of all Canadian agriculture and provides that springboard for success in export markets. And we need policies that deliver feed prices that do not drive meat out of consumer diets.
Thank you.