Yes, I think it would be the Quebec model, although--and you might check this--when Loblaws got religion last year and started to really promote buying locally, they allowed relaxation of fidelity for buying local product. It would be interesting to see what they did and how they did it.
That was an interesting one, because you remember that the commercials promoted buying locally. They've been great. They'd do their private label in Canada, but Longo's in Canada came out and said that they'd been buying locally for 50 years and would continue to.