There's no doubt that on the AgriFlex we want something larger than what has been announced and what is in place now. The proof that something is not working is that the provinces have put in place their own programs. Alberta has put in place its own program, because the basic business risk management program is not working. Saskatchewan announced direct payment to farmers in beef and hogs. This means something is not working in the base program.
For years, CFIA has asked that this AgriFlex part of the program be made available to all parts of Growing Forward, including business risk management, to make sure that where it's needed there's a link with the relevant provincial program. Agriculture is very different in different regions of the country, so we have to adapt, be flexible. AgriFlex was intended to cover that.
I want to come back to labelling. I don't know if it's true that the Liberals were working on this for years, but farmers, through CFIA, have wanted it for a long time. They will lobby hard to make sure that we have better identification of our products in this country. We recognize the move that the government made to define Canadian products better.
We are not sure that the actual number, 98%, is the right number, at least to start. Somebody asked how many products would be covered if we went down to 85%. We don't know the answer, but we might also ask how many products we would cover above 98%. We expect that very few Canadian products will be able to use the “Product of Canada” definition. We have to make sure that we cover at least a certain number of products. There's a big trend in this country and elsewhere in the world to have direct marketing from farm to plate. If you have a good identification system in place, it will help to serve this trend of better product going to consumers at less cost. So we have to look at this very closely.