Thank you, Mr. Chair, and thank you to our guests for coming out.
I want to go first to Mr. Doyle and to the comment made earlier. I want to be clear about our free trade agreements. We have been, in the free trade agreements that have been done in the Americas--approved--with Colombia, Costa Rica, and even NAFTA.... Actually, these are ones that our government has brought forward and that have protected supply management, and we will continue to do that as we enter into the EU. You have to remember that there isn't a table yet at the EU for those discussions. When I hear about what is called an anonymous source or a reliable source from government, usually it's not government. Sometimes it comes from the media. Sometimes it comes from the opposition. But it certainly hasn't come from this government. You can be confident in terms of our stand and position on free trade.
I have one quick question. Interestingly, you have on your chart that the producers receive a stable percentage of the consumer dollar. I take that to mean that actually the stable part of it is that it's good and a benefit to producers and actually good and a benefit to consumers. It's one of those win-wins. How are you doing this? I know it's because of supply management. I think the bigger part, when I look at page 11, is the increase in retail demand in these times. You have increases.
I was in Barrie at one time, and I remember the discussion. It was always about dollars. Farmers are kind of tight to the tree sometimes in terms of dollars going out for promotion. But we were always in competition with somebody else. We were in competition with the other products either of butter or of a drink.
What are you putting into promotion to build demand?