I'm not convinced that will work, because you're liable to get a challenge. Without a doubt, you'll get a challenge. You're saying you will take that on.
The other part of it is that in the marketplace, regardless of what happens or where it goes, we see that in all sorts of instances--and I'll just go back to Mr. Doyle, because he actually has it on a sheet here--there's no change. When the price drops, there's no change to the marketplace. The marketplace can eat up that $30 a hog in an instant.
I think the most important part is our markets. You've talked about that. How do we get those markets back? How do we build the confidence back in? The minister actually now is going back over. We'll be talking, and he has been.
Most of these countries have now opened up. The question now is what we can do to ensure their confidence. It's like the whole economy and the confidence of the people to purchase.
In Mexico I'm not so sure that the market is going up or is going to come back in a hurry, because they've got such a big issue.
There are two things. One is getting those markets too, because we need those markets for a product like yours, since we've got to get rid of the whole animal. I'm always cautious about getting the $30 and then finding someday that it's just evaporated. The next day, where did it go?
I had a neighbour who was in on the weekend. They are great hog farmers and they were making money until this happened. They know the exact cost of production. It's a large family farm. We've got a blip right now, and producers and industry need to work together. I'm glad to hear they've had those discussions with our minister.
Can I go to Mark in terms of a question? I'll be honest with you. You raised something that I think just eats everyone on this committee, quite honestly, and that is the regulations on how we get harmonization on products that are coming into this country. You were saying that--whoops, sorry; I'm on the wrong one. You're the turkeys. You're a turkey.
How are you accomplishing your domestic market? I think of turkeys as Christmas, Easter, and Thanksgiving. That's a traditional time. You're growing your domestic market. How do you grow in that particular market based on the seasonality of turkeys, which I would think is how a consumer sees it?