My second question is to the apple growers. I've got two questions. First, I wonder what kind of apple juice I'm drinking and where it is from.
My second question is this. I guess in Europe they're promoting local fruits and vegetables through this environmentally green footprint, and they pretty well have them labelled in the grocery stores—how far it came, the impact it has on the environment, and things like that. It's really having a big impact and is helpful for the local growers. Should we have something like that in Canada that can ratchet in on how local a product is with some sort of labelling or some sort of recognition?