COOL was brought forward from a splinter group within the United States that believed they could create a premium for U.S. meat by identifying our meat as Canadian. Right now these people are frustrated because they're not seeing this premium, so they're saying it needs to be more stringent. You have to remember, the proponents of this bill in the United States would actually like to close the border. They're just looking for ways to do that.
On June 18th, 2009. See this statement in context.