I think Patrick touched on it. There is a real feeling that there hasn't been a premium. That's what they anticipated would happen, and I think there is a great deal of disappointment in how that has turned out. I think there's even a disappointment in the sense that the actual discount that is happening in Canada isn't as severe as they wanted. Again, their initiative is to block us from being in that marketplace, so we have to always remember what the end game is that they would believe appropriate.
I believe that in the long term we will actually move to a position where some of the Canadian product will develop recognition as a premium product. It's interesting that Patrick says they're 90% and we're 10%. They're forcing us to identify that 10%. We've always been Canadian meat. The meat from our plant in Alberta was labelled every day. There has always been a country of origin in the sense that it was Canadian meat. It didn't have to be labelled at the counter. But as that consumer sees Canadian product in certain retail sectors, maybe we will develop that brand that we keep talking about.