I just don't see that. In general, I will not disagree that the market is still not up to a level that would make it very profitable for producers. The underlying issue that we face, all of us, is trying to maintain the livestock industry. We're part of that. We're in the production part, we have feedlots, we have ranches, and we have auction marts and packing plants. My commitment is to the Canadian industry, and I need to have an industry. There is no bonus for me in poor prices. I think sometimes we confuse the overall market and the profitability of the industry with other factors. If we had the large cow herd we had two years ago, I think COOL would have a more pronounced effect. But I think right now it's having less effect than was perceived.
On June 18th, 2009. See this statement in context.