Generally I agree with your comments. The milling industry's view on biotechnology is that when our customers are ready to accept it, we are. Generally, we—meaning P & H Milling Group—get probably an average of a request every month at each of our locations for a declaration that we are not using bioengineered wheat, even though it doesn't even exist in Canada. But our customers are insisting on those declarations. So as long as the consumer is resistant to it, it's going to be a challenge.
But personally, I think consumer reluctance is based on two things. One is a bit of an ignorance of the science. We all worry about Frankentomatoes or whatever. But I think the other thing is that consumers never see what they perceive to be a benefit coming from biotechnology. If the health benefit could be communicated, then I think that attitude would change, and it would change very quickly. And I do think that holds a lot of promise to eradicating or minimizing diseases like fusarium.
I will just add that even if we were to change that view today, you're probably 8 to 10 years—would you agree?—away from seeing a bioengineered wheat that would be effective.