In our province, our potato board licenses people to sell Prince Edward Island potatoes. We license one group that's a dealer, which can sell to Canada, the U.S., and Puerto Rico. The others are exporters; they go offshore. That's only on the fresh product, on seed potatoes or fresh potatoes such as you would buy in the grocery store. Those people sell to brokers sometimes, or they sell direct to a retailer. More and more, the retailers want to go direct.
On the processed side, it's the same thing. Cavendish Farms and McCain go directly to McDonald's or Wendy's or KFC; they sell directly. But they also sell to retailers and sell offshore through brokers as well, in some cases.