Thanks for the question. Clearly what agri-retailers have to incur in terms of costs, just from a standpoint of recovery, always gets translated to their customers. There's a minimal margin that every agri-retailer would like to make. Ken can probably testify to that. He's an agri-retailer himself, and of course whenever he bears a cost of marketing a product, he must transfer that cost to growers. So whether it's regulatory burden or acquisition prices, markups are fairly standard and fairly thin, probably in the 8% to 10% range on average. So they're not fat, but we do have to pass our costs on. Inevitably, if we incur them, we're going to have to price accordingly, and always at the end of any market the user is the one who bears the brunt of those costs.
On October 29th, 2009. See this statement in context.