I just want to come back to beef being a commodity at risk in this country. I prefer to tell the truth to my farmers rather than think nothing will happen.
If I had been part of the fisheries sector 15 years ago, I would have hoped somebody around the table had told the truth to those people. And the same thing for lumber and the paper industry. My own city, Trois-Rivières, was built and lived off the paper mill for more than 100 years. Now it's finished. Closed. Five mills in the city, world leaders, the world capital of paper production, are out.
I prefer to tell the truth. It is at risk. I'm not saying it's collapsing. It is at risk, and we have time to do something, but more than just opening markets, we need to build a strategic plan from the farm through the processing industry to link all players to make sure we produce beef in Canada, we process them in Canada, we add value to those beef in Canada, and we add value to our reputation worldwide, instead of moving them through the U.S. channel, so everybody recovers in this country from what we are doing.
That's my wish and my will for the future.