I would say immediately. As I said before, and I think others mentioned, this problem has been there for years. If at the beginning we had the same idea that Mr. Read mentioned, that we would have everybody paying so it will improve our market, it would have improved the Canadian reputation for our product. But exactly the opposite has happened. We are losing the Canadian identification of our beef, because they are moving to the U.S. to be killed and processed there, and we are losing one part of our reputation on the world market.
On November 3rd, 2009. See this statement in context.