I'm going to respond very briefly and then I want Jacques to respond, but certainly levelling the playing field is absolutely key.
A simple example is Carbadox. We banned it in Canada. We are not allowed to use it anymore. It has never been banned in the U.S. Supposedly it is carcinogenic and that's why it was banned in Canada, but we have absolutely no issue with importing it into Canada and our meat sitting beside theirs and our consumers not being aware that it has been raised under different conditions. That's what I want to comment on here.
Maybe you need to talk a bit more about some of the labelling issues--or I guess that's more for the Canadian Meat Council. The Meat Council has told us many times that labelling is another huge issue, where, for example, Canadian producers must put French and English on all their labels. The Americans don't follow that. They should be required to do that. We have the rule in Canada that we want our consumers to have bilingual labels, but when the Americans export into Canada, we don't make them follow the same rules. I don't think that's right, and neither should our consumers accept that.
There are other labelling issues where they incorrectly label, and CFIA isn't prepared to hold up those shipments. Our products get held up at the border if there's an issue. We should just sometimes, when they do something wrong, absolutely hold it up and send it back. They'll smarten up.