We need to do everything we can to educate the consumer on the quality of the product we offer under our regulatory environment. There is some inequity. Products are coming into the country without the same kind of regulatory traceability or food safety standards. The quality is possibly substandard, and the consumer is not aware of it. The consumer needs to be educated—the “100-mile diet” comes to mind. Consumer education can only help to stabilize the products grown on Canadian farms.
On December 3rd, 2009. See this statement in context.