I am, sir. Thank you.
For every industry there's a critical point that when reached will cause a complete collapse. Although we remain optimistic for what can be, we see enough to know that without significant change in the beef industry of Canada, we'll reach this critical point when it is too late.
While we still have time, together we can build a business structure for our industry that will provide the capability to deliver a healthy nutritious product that is preferred by the consumer of Canada, sustainable by producer stakeholders, and financially viable for all. It will take willpower and it will take skill sets.