Well, I'm sure there are as many different opinions between the farmers and ranchers here as there are everywhere else in Canada. There are, of course, some that want supply-side management, which I don't agree with, and as somebody who ranched for 17 years, I'm horrified by even the concept of it. But I guess we could start selling quota for beef as we do for everything else. We are fighting these things in the World Trade Organization, so I'm not sure where we would go with that if we're part of the World Trade Organization.
As for the approaches that Minister Ritz is taking, I appreciated very much his trip into Hong Kong and getting some marketing things happening again. But it's a big world, and we need to be in Russia, we need to be in India, we need to be in China, and we need to be doing them now, and we need to be supplying the product that those countries want.
Thus, all of these different branding tools that we can use--age verification, traceability, hormone-free--are absolutely essential, and I think a lot of farmers in Alberta, whether they're part of a feedlot or part of a small family operation with only 30 or 100 or 400 cattle on it, would agree that if we don't do something, then a lot more is going to get lost.