As Premier Stelmach proved, sometimes it may not be popular when you give somebody an extra $40 or $50 a head to push the industry in a certain direction, but I think that is for the betterment of everybody. That is certainly something we've been hearing here. I appreciate your comments on that.
Mr. Preugschas, you mentioned the comprehensive free trade agreement with the European Union and how important it is for your organization and for the entire sector. I agree with you. Could you extrapolate on that a little bit?
At the same time, I would like to mention that we do have an opportunity today and I would encourage all members of Parliament to come to Room 112N in Centre Block at four o'clock. We have actually a delegation of the European Parliament international trade committee here to meet with members of Parliament. So I'm sure we'll see at least these 12 members of Parliament there lobbying to make sure the pork is included in the free trade agreement.
Could you take a couple of minutes to talk about how important that is for your industry and the direction that you see forward for our industry, particularly in Alberta? We were one of the cheapest regions in North America to produce pork. We're now labelled as one of the most expensive. Can you help us with the direction forward with that?