We absolutely have to create a distinctive advantage. If we simply continue to produce the commodity, we will not be able to compete for very long with countries such as Brazil, which have comparative advantages, even though Canadian pork currently sells for less than Brazilian pork on the international markets. Our efforts have been mostly focused on Japan. The statistics show that we now export our higher value products to Japan, not the United States.
On March 5th, 2009. See this statement in context.