I'll go for that first.
I would say we probably have three main issues: trade, COOL, and profitability of the industry; that's another challenge before us right now. Many of the folks in the cattle industry are liquidating and the beef supply is being reduced. The cow numbers are being reduced because there's a general spirit from the west to the east that there is not enough profitability left in the beef industry, and so people are exiting. Profitability is a major challenge in front of us, and some of that is affected by both COOL and international trade.