On just the numbers, I agree. The Canadian market is an absolutely vital base that we need to continue to pay a lot of attention to. But again, the numbers just say that if we were able to generate a 20% increase in consumption in Canada, it would increase the absorption rate from 3 million cows--the equivalent in beef--to 3.6 million cows. We have 5.6 million cows. So it is very important.
But trade is where we bring in demand for every pound of Canadian beef, every kilo of Canadian beef, from every muscle, and make sure that the consumer at a supermarket in Japan has the ability to compete equally with a consumer in Canada or a supermarket in Canada for that same product. Through worldwide competition, prices at all levels and at all sizes within the industry improve. That is when we are healthiest.