That is an excellent question. These questions and others guided producers in their own thinking when the opportunity arose to buy a slaughterhouse in Quebec. We wanted to get closer to the market and go after consumer dollars.
In the initial years, it was a little more difficult because of the different rules that came into effect in the wake of the BSE crisis. However, if there is at least some money to be recovered on the packing side, the producers are there to share that money. We are also there, in Quebec, because we rely on a collective marketing system, meaning that all the producers, working together, decide what will be marketed. In terms of the competition, if, thanks to assistance from the Canadian government, we can ensure that everyone competing with us in our own market has to follow exactly the same rules that we do, then we will be able to secure those consumer dollars and pass them on to the producer. That is one of the main reasons that we decided to buy the company: to secure as many consumer dollars as possible.