Okay. So it sounds like there are several layers there, and it sounds like it's not that different from Mr. Hutcheon's industry.
Mr. Hutcheon, I know that in your industry, your thought is that it seems to be at the grocery store level that the big chunk of the profits goes. It certainly isn't to the farmer. It is to some degree to the packers, but it certainly seems to be at the grocery store level where you seemed to indicate the problem is.
For the fruit farmers or the orchard growers here, you talked about several different levels. Where do you think all of the profits are going? It is my understanding that they aren't going to you, either. So where is the profit going?