No, we don't have any strategy of actually levying all the producer groups for money to do a joint advertising program, but we are certainly working on the B.C. Grown and that label. We've done some market surveys and consumer testing, and certainly understand that there is some very goodwill at the moment for the consumer to be purchasing locally and to be purchasing B.C., but they don't know what they're buying. It's a problem when the labelling isn't there.
On April 26th, 2010. See this statement in context.