It just hasn't kept up with inflation.
As mentioned previously, the expenses have gone up, all the way along to the new style of trees we're planting. They almost look like a vineyard now, where you're planting close together. They're much more expensive. Labour is much more expensive than what our parents were paying. The apparatus, the tractors, the platforms, all the tools involved are just more expensive, and we're receiving prices comparable to several generations ago.