In our industry, specifically in the short term, we need cash and we need it now. I know the BCFGA went to the province looking for $10 million just to help get us through this down time and we were denied. So what we need is liquidity and we need it fast.
In the long term there are some great ideas here. We need to push toward better branding. We need to try to create fair trade, and we need to improve upon the existing federal programs that support agriculture.