Yes.
The cattle industry all across Canada is just tough. There's no easy way. We've looked at southern Saskatchewan; if you aren't able to run 1,000 cows down there... Most people say you don't want to go down there, you'll just starve to death.
I think there is a chance if we can make our product more into what people... Some of our calves right now are marketed on Vancouver Island. There's a custom packer over there, called Westholme Meat, and he markets natural beef. He markets about 20 head a week.
I think there is some price incentive to go in those directions, but as a whole industry, I'm not sure how.