Oh, yes.
The retail cut is 55%. Basically, after it leaves the packer--in other words, they've killed the cow, put it in bags, and sent it to where it winds up on your grocery shelf--they're taking 55% of that $3,080. And that share has been increasing continuously.
I say to my mother, “What do you think of beef?”, and she says, “It's expensive.” So we give it to her.
It's just an untenable situation to have that kind of money when people are telling you that beef is expensive. People do study after study, and they say, well, the demand is low. But the demand is low because someone's taking too much money off the table, and it ain't us.