I think something that's involving Canada, too, is the mentality of consumers and their want of cheaper food. I know that in other countries that produce a high quality standard of food, which we do in Canada as well, they're able to pass it on to their consumers. That's something we need to be able to educate our consumers better on, to show the standards that we have in Canada, to pass that on to our consumers. People are willing to pay for that food if they know the standards that we are attaining.
In my industry, I'm a supply managed commodity, and actually of our 13 B.C.-wide board members, only two are not in supply management.
So in terms of farming, young farmers really appreciate the stability of supply management. They know that it passes on to consumers that it's a good, high-quality product, and consumers know we have those standards. We're all fully inspected and we can pass that on.
Young farmers aren't going to invest millions of dollars in something they don't know is going to produce a return. Supply management provides that to them and it gives them stability.