It's not so much that you're selling overseas or you're exporting. It's that the price is set in Washington state, because they're producing 100 million boxes and we're producing 2 million boxes. Washington state sets the price. A favourable exchange rate at $20 a box is actually $25 Canadian, and you have to take that price even if you're selling in western Canada.
On April 26th, 2010. See this statement in context.