Is there any kind of a strategy to put in place? I'm thinking of dairy farmers. Dairy farmers have a certain amount of money they spend—I can't remember what the number is, it's in the tens of millions of dollars—on advertising. I'm wondering, just taking the B.C. perspective, whether there is a strategy whereby all these groups that belong to the agriculture council would pay something to go into advertising and then launch an advertising strategy to inform British Columbians, “Buy local. Here's how you check it. Here's the advantage to you.”
Is there any sort of a strategy on that?