Randy, obviously trade is extremely important in the cattle industry and in the hog industry as well, but I think we have to look at some internal things. We've talked about the CFIA before. CFIA is holding us back on markets that we could get to.
One of our big problems in the cattle industry is that we are so dependent on one market. We have an initiative undergoing right now in the industry in western Canada to get hormone-free product into Europe.
You guys are undoubtedly familiar with the Hilton quota. Right now, with our new North American agreement with Europe, we're allowed 20,000 metric tonnes of hormone-free products from throughout North America to go into the EU, and then we still have our 15,000-tonne Hilton quota. Well, at the rate CFIA is moving on approving plants and programs to get beef that's all ready to be killed in June into Europe, the 20,000-tonne quota will be filled. We'll be once again non-competitive with the U.S. in accessing a market in which we know they like our product, we know they have the money to pay, and they can take a lot of it.
This is a market we need to be paying particular interest to. It's good to have agreements with Jordan and a Colombian free trade agreement and stuff like that, but they're not really going to solve the problem in the beef industry. We need a European agreement, and we have one; we just need the internal mechanisms that are in place freed up so that we can get it there.