I'll give you a very brief philosophical statement. What farmers need is a tool to get more value back from the value chain, and that varies from value chain to value chain.
That's a pretty general statement, but there is enough money in the marketplace. We're simply not getting what we traditionally got and it's declining even faster. It's a long slope. We need some tools to do that and they vary. There are some out there and we need to develop them further.