I spoke a while ago to a group of teachers, and they were concerned about the quality of food and everything. They started kind of harassing farmers for using chemicals, or the whole list of environmental things. Finally I told the one lady that in this country you're more likely to die from eating too much than from chemicals and everything like that.
Agriculture and food is not on the front burner because there's tons of it. If we don't produce it, some other country does. This country has never had to starve to death. If you talk to people who were in Europe in World War II, they'll tell you about eating lamb or mutton for weeks on end, or years on end, because there was no food around. They have a lot different perspective than we see now.
Right now, if Canada decided not to produce any food at all, the rest of the world would make it up. It's just how things are. I don't know how you change people's attitudes toward spending more of their income on food. I'm sure if you brought that up to most consumers, they'd just absolutely freak.