Okay. Not that this is going to solve agriculture at all, but it could be one small piece to help educate. Greg, especially in your line of business, the consumer being able to recognize a “made in Ontario” or “made in Canada” product.... It's been my experience that people my age aren't readily able to distinguish between something from Chile or something from Canada.
In high school, you're taught many things--Shakespeare and geography and history--but there are two things you're really not taught: how to manage your money and how to distinguish between what's made in your own country and what's good for you.
The Canadian Bankers Association has a program and a partnership with the federal government to give individuals in high school a very entry level ability to manage their money. Do you think it would be a good program if we could teach healthy eating, being able to distinguish the “made in Canada” product and the benefits of eating those products, either through Agriculture Canada or Health Canada?