Good morning.
Mr. Ferris, you talked about three things relating to intergenerational farms: finances, communication and management. I agree with you when it comes to communication. However, I don't agree with Mr. Valeriote on the subject of labelling. I think we really should have good labelling.
I'm talking about Quebec, because I'm not familiar with agriculture in Ontario. The Quebec government has an advertising campaign with the theme "Put Quebec on your plate!" That encourages buying locally. It explains to people that agriculture is important. We often hear about food sovereignty. The program has been operating for two or three years. Young people in my daughters' generation read the labels to know what a product contains. A lot of children have allergies. We don't want producers to put their recipes on the labels, we want them to show the source of the product.
Regarding labelling, I agree with you, Mr. Jackson, it's necessary. Yes, there are people who only look at the price of the product, but others look mainly at quality. I would like to hear your comments on that, Mr. Jackson.
I have toured my farms. You say you didn't get much for a cow. One of my friends got a cheque for 2¢ for selling her cow. She framed her 2¢ cheque and hung it on the wall. Every time I go to her house, on the farm, and I see it, I find it very funny.
What additional support do you think your government should give you to enable you to keep your head above water? I'm not just asking you. If someone else has good suggestions, I am very open to those suggestions.